|In April 2009, search engine optimization professionals learned that a common tactic for directing link equity on a site had been more-or-less ineffective for more than a year. The technique, known as PageRank sculpting, relied on the rel=”nofollow” link element to keep PageRank value on pages targeted for SERP ranking. At SMX Advanced in Seattle, it became clear that the nofollow element had changed, no longer preserving PageRank on a page, but instead, causing PageRank to disappear.|
There has been no shortage of coverage following Matt Cutts’s recommendations for nofollow use. At Bruce Clay, Inc., we have talked about it on the blog, in the newsletter, and now, on this week’s episode of SEM Synergy. Bruce sits down with Susan and Virginia for the whole show to give his input on what the new nofollow behavior means for SEO, siloing and search optimization practitioners. They discuss why SEOs and site managers should avoid overreacting, the remaining uses of the nofollow element, and alternate ways of directing PageRank flow.