On today’s show, the discussion revolves around international search engine marketing. Susan, Michael and Virginia start off by looking at search marketing in Europe. Currency and payment options, language, search engines and searcher expectations differ from country to country. Our hosts consider these differences as well as country-specific Internet user statistics and adoption rates.

Then Virginia speaks to Motoko Hunt, founder and Japanese search marketing strategist of AJPR. Motoko’s company specializes in optimizing sites for companies marketing in Japan. She explains the difference between how search marketing is viewed in Japan versus how it is viewed in the U.S., lessons that can be learned from how mobile marketing is done in Japan, and the misconception of Yahoo’s dominance in Japan.

The hosts turn to Asia Pacific and Latin American markets to close out the show. With China’s online population now exceeding the U.S.’s, considering a presence with Chinese Internet users could be a smart decision. Latin America is also experiencing a boom of Internet users.

The issue of copyrighted content has come up again as the Associated Press is asking that bloggers or site owners pay to use their content. The requirement has re-raised questions of what constitutes fair use and highlighted the the strength of copyright in protecting content. Bruce, Robert and Susan discuss how webmasters can go about copyrighting their site content.

After Yahoo and Google announced their non-exclusive deal to run ads sold by Google in Yahoo paid search results, the agreement has gotten plenty of press — both positive and negative. Bruce Clay, Inc.’s Senior SEM Analyst Nick Guastella provides his analysis of the deal, complemented by his experience as an Overture employee at the time of Yahoo’s acquisition of the company in 2003.

Then Susan and Virginia sit down to talk about avoiding duplicate content. Scrapers, URL issues, mirror sites and syndicated content can all steal rankings away from your original content. Prevent filtered pages due to duplicate content with a range of solutions, from noindex tags to redirects to the submission of DMCA requests to search engines.