On the Way to SES San Jose

admin — Wed, 13 Aug 2008 18:07:44 +0000

With Bruce heading out to SES San Jose next week, he and Robert take a look at the subject of the panel on which Bruce will be speaking. Black Hat, White Hat: Playing Dirty with SEO covers a much-discussed topic in the SEO industry - one that has increasingly found the limelight following the Give It Up session at SMX Advanced in June. Bruce explains that black hat tactics may be a fine method of experimentation for SEOs’ personal domains, however, search engine-approved methodology is often a more sustainable business model.

Then Bruce talks to Kevin Ryan, the VP and global content director of Search Engine Strategies and Search Engine Watch. Kevin speaks to his goals and direction for the show, which celebrates its 10th anniversary this month. With constantly updated session topics and a growing number of attendees, SES continues to offer strong opportunities for education and networking in the highly-competitive industry.

Susan and Virginia close out the show with a look at the sessions and events they will be sure not to miss. From the keynotes to the parties, there are more than enough activities to keep all attendees busy for the four-day long conference. Certainly, you’ll find blogger Lisa Barone, Susan and Virginia at the Google Dance and Search Bash come night fall!

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Agency vs. In-House

admin — Wed, 06 Aug 2008 17:47:28 +0000

Bruce, Robert and Virginia kick off the show with recent search headlines. In Google news, the search engine announced it will begin indexing audio and video files on YouTube’s Politicians channels. Google has been sued over its AdSense for Domains program, allegedly selling low-quality ads unlikely to convert. And the Google AdWords program got a makeover when they announced that keyword and placement targeting will be combined in a single ad group.

Then Virginia talks to Scott Polk, a new senior SEO analyst at Bruce Clay, Inc. Experienced as a consultant and in-house SEO, Scott talks about the transition from in-house to agency and the different demands of the two environments. Implementation, evangelism and the number of hats worn all vary slightly in each role.

Susan and Virginia close out the show with a look at the different types of training courses. Training is one of the ways that Internet marketers can stay up to date with new technologies and search engine guidelines. Training seminars, remote training, and on-site training are all options that you will have to weigh based on your needs and resources. The Bruce Clay, Inc. SEOToolSet Training will be presented following SMX East Oct. 9-10. It’s a great opportunity to attend the white hat SEO training course that has, until now, only been offered on the West Coast.

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SEM Synergy

On the Way to SES San Jose

Agency vs. In-House