IT’s Role in SEO

May 14, 2008

The Bruce Clay team has been attending a number of conferences recently. In our latest newsletter, Lisa Barone and Susan Esparza debated the benefits of attending both large and small conferences. With marketers facing the continuously evolving online space, attending training and conferences are vital investments. Along with staying up to date on trends, tools and methods, conferences and training are also great opportunities to network and increase brand awareness.

Then, the Bruce Clay IT Manager Aaron Landerkin sits down with Robert to talk about the role of IT at an SEO/SEM company and the unique challenges IT must meet in the marketing industry. As IT Manager, Aaron’s tasks include updating and managing tools and programming projects, checking the status of internal networks and servers, and creating custom tools and reports for analysts and clients. Aaron’s experience as an SEO has been helpful, but not required.

Finally the hosts discuss industry news. According to a Hitwise report on the most searched for brands of last year, it appears that Google is overcoming the address bar as far as navigation is concerned. One of the most searched for brands is YouTube, which has racked up 73 percent of the online video market. Requiring such a high amount of bandwidth, it makes our hosts wonder if YouTube is partly causing global warming… just kidding!