|Search Engine Optimization All-In-One For Dummies has hit book store shelves. Bruce and Susan authored the desk reference guide that combines ten books in one. They explain the purpose of the book and share their experience of working on a comprehensive technical guide. New and experienced search engine marketers alike can benefit from this easy-to-read guide to search engine optimization.|
Christopher Hart, Bruce Clay, Inc.’s director, Eastern Region Operations, then talks to Virginia about SEOToolSet Training on the East Coast. During April, Chris and Bruce presented the course on the East Coast for the first time. Chris discusses the complementary nature of SEO All-In-One For Dummies and the training course material, illustrating the many ways the company shares its methodology and knowledge. SEOToolSet Training will return to New York June 9-11.
To showcase the content of the book with a little more detail, Susan, Maryann and Virginia take an in-depth look at one of the subjects covered in the book. One of the ten books is dedicated to competitive analysis, a corner stone of search engine optimization. Researching your competition will give you an idea of keywords to target. You can also see what they’re doing right that you may want to do as well, and what they’re doing wrong, which you should avoid.