SES Preview, In-House SEO and Net Neutrality

August 11, 2010

With SES San Francisco just a week away, Bruce and Susan, who will be attending the conference, talk about what they’re looking forward to. The conference is taking place in San Francisco for the first time, and will be part of Connected Marketing Week, a weeklong festival of educational events and workshops for the digital marketing industry. Bruce will present SEO training class on Monday, a demo of the new SEOToolSet v. 5 on Tuesday, and the SEO 101 session on Wednesday. Receive a 20 percent discount on conference registration with the code BRU20.

Jessica Bowman, founder of and in-house SEO consultant talks to Virginia at the BlueGlass LA conference. Jessica shares creative ways to generate organization-wide excitement about SEO initiatives, signals to recognize when enthusiasm is fading, and ways to return to the dreamy honeymoon phase where spirits are high and SEO has a foothold. Jessica is a driving force in bringing together the in-house SEO community, helping provide support, events and vision in the challenging field.

Maryann, Susan and Virginia then discuss the implications of the Verizon-Google proposal for a legislative framework for net neutrality, a principle of not restricting access to the Internet regardless of ISP, platform, or equipment. However, the proposal by Verizon and Google is being criticized as not in the public’s best interest. At question are treatment of wireless broadband, the proposition of private Internet and the companies’ motives.