Show archive of October 2010

    1. SEO-Ready CMS, Google Keyword Tool, Conference Discounts

      October 21, 2010

      In this week’s SEM Synergy, we’re joined by Mark Knowles, president and CEO of Pixelsilk, a company providing an SEO-friendly content management system for websites. Bruce talks about the conference mayhem this time of year in the first segment, and then we sit down with some Bruce Clay, Inc. analysts to talk about recent changes to the Google AdWords keyword tool, and what that means for search marketers.

      In the first segment, Bruce talk about his recent appearances at some of the more popular conferences this time of year: SMX East and SES Chicago, and his upcoming trips to ad:tech NY and PubCon. Jessica and Bruce chat about all the great feedback Bruce Clay, Inc. has been receiving on its one-day SEO training at the conferences, and then they wrap up with some special discount codes for listeners.

      The second segment welcomes Mark Knowles of Pixelsilk. Mark just wrapped up Bend WebCAM in Bend, Ore., which is another newer industry conference that he was very instrumental in putting together. Now in its second year, Bend WebCAM is already attracting VIP speakers and guests. Mark tells us some of the reasons why an SEO-ready CMS for websites is so important to use in conjunction with SEO efforts. He talks about the freedom that Pixelsilk offers in its design functionality, and who is best suited for this product. In the hilarious last couple minutes of the segment, Mark tells the story of being locked out of Pixelsilk’s Twitter account, and offers a $100 gift card to Apple or Amazon to anyone who can help!

      The last segment features Bruce Clay staff Susan, Scott Fowles, SEO analyst, and Bradley Leese, senior SEO analyst, discussing recent changes to the Google keyword tool. Recent changes to the tool strips the traditional data available to search marketers. Scott, Susan and Bradley discuss the impact this might have on search marketers and what other options for keyword research exist.