Show archive of November 2014
Guest Eric Enge Discusses His Recent Mobile Knowledge Box Study
November 5, 2014
This is one episode of SEM Synergy you don’t want to miss! Listen in as hosts Bruce Clay, Virginia Nussey and Mindy Weinstein talk about what Clay sees as the biggest digital marketing disruptor of 2015: mobile devices. Web traffic on mobile devices skyrocketed this year and Clay continues that this trend will only increase in 2015. Find out what that means for digital marketers in the opening segment.
Later in the show, Nussey interviews a special guest: Eric Enge, CEO of Stone Temple Consulting, co-author of “The Art of SEO,” and the host of The Digital Marketing Excellence Show. Recently, Enge conducted a study on the effectiveness of each of the major voice recognition apps (Google Now, Siri and Cortana) to find out which was the most effective. Find out who won The Great Knowledge Box Showdown and why as Enge discusses the study and more with Nussey.