Show archive of May 2016

    1. Branding vs. Direct Response Marketing

      May 25, 2016

      Virginia Nussey recently returned from reporting at Tim Ash’s Conversion Conference 2016. Inspired by Ash’s keynote, which she covered here, she talks about the ongoing “war” between branding and direct response marketing — in other words, how something looks and feels vs. how it functions — with Duane Forrester, Kristi Kellogg and Paula Allen. All this, plus the usual roundup of digital marketing hot topics.


    2. Optimizing for YouTube

      May 11, 2016

      Duane Forrester, Kristi Kellogg and John Alexander share tips and tricks for optimizing for the second-largest search engine: YouTube. YouTube looks at experience signals to rank videos. Listen in to discover what those signals are and how to rise to the top!

    3. SEO and Its Connection to Social Media

      May 4, 2016

      The gang’s all here: Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg take on the relationship between SEO and social media. At the end of the day, search and social have the same goal: to drive traffic. Hear what Bruce and company have to say about citations and more in search and social.