Show archive of September 2016
Keeping Content Fresh and Up-To-Date
September 28, 2016
Google has plainly stated that content that demonstrates expertise, authority and trust ranks best. Keeping your content fresh and up-to-date is a key contributor for all of these signals. Listen as Bruce Clay, Virginia Nussey, Kristi Kellogg and John Alexander discuss how to keep your content up-to-date at all times!
Principles of Influence
September 21, 2016
The author of one of the most influential books on persuasion, “Influence: The Psychology of Persuasion,” is at it again with, “Pre-Suasion: A Revolutionary Way to Influence and Persuade.” In his latest book, Dr. Robert Cialdini shares another valuable principle of marketing: unity. As the seventh principle, unity adds to and completes the original six: reciprocity, commitment, social proof, authority, liking and scarcity. Duane Forrester, Paula Allen, Kristi Kellogg, and John Alexander discuss Dr. Cialdini’s seven principles of marketing and how they’re still necessary in digital marketing today. The team also covers the most recent industry news, including Twitter’s update to the character count, warnings related to widgets, LinkedIn conversion tracking, and more.
The Penguin Update: Adjusting Your Expectations
September 14, 2016
It’s been nearly two years since the last Penguin update, a little too long if you have been waiting for another update to experience a boost in traffic and revenue. Bruce Clay has another opinion. In the first half of the show, Bruce shares why he believes we should adjust our expectations when it comes to the next Penguin refresh. Duane Forrester, Virginia Nussey, and Kristi Kellogg also join the discussion. In the second half of the show, the Bruce Clay team talks about Apple’s latest technology, including iPhone 7 and iOS 10, and how it affects consumer behavior and internet marketing.
Why Linkless Mentions Matter for SEO
September 7, 2016
There’s a lot of SEO value when an article or website mentions your brand — even if they don’t link to you. Find out how linkless mentions (or linkless attribution) makes a difference in your digital marketing efforts! Bruce Clay, Duane Forrester, Kristi Kellogg and Virginia Nussey talk about how mentions in reviews, forums, comments, video transcripts and more can boost your SEO — all without a link!