Bruce presents a special episode of SEM Synergy dedicated to analytics with some of the experts. In interviews with Avinash Kaushik, Jim Sterne and Daniel Waisberg, Virginia and the guests take an in-depth look at forward thinking in the Web analytics field.
Avinash Kaushik, author of Web Analytics: An Hour A Day and the Analytics Evangelist for Google, and Daniel Waisberg, head of Web analytics at easynet Search Marketing and Chair of Marketing of the Web Analytics Association, have co-authored a two-part paper for SEMJ.org. In part one of “Web Analytics 2.0: Empowering Customer Centricity” (pdf), they look at current best practices of Web analytics. In the upcoming part two, Avinash and Daniel propose the pioneering concepts of the customer-centric Web Analytics 2.0.
Jim Sterne, Chairman of the Web Analytics Association and Founder of the eMetrics Marketing Optimization Summit, is getting ready for eMetrics Washington D.C. in October. The conference line up reflects the needs of today’s marketers working in tough economic circumstances. People are looking for practical and hands-on tips for making analytics work for them. Value is also being assigned to the measurement of conversion assists and measuring offline efforts.