Branding vs. Direct Response Marketing
May 25, 2016
Virginia Nussey recently returned from reporting at Tim Ash’s Conversion Conference 2016. Inspired by Ash’s keynote, which she covered here, she talks about the ongoing “war” between branding and direct response marketing — in other words, how something looks and feels vs. how it functions — with Duane Forrester, Kristi Kellogg and Paula Allen. All this, plus the usual roundup of digital marketing hot topics.