Shows related to Analytics
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Holiday Lessons Digital Marketers can Learn from Amazon
August 24, 2016
Black Friday is fast approaching — are you ready? Listen in as Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg discuss strategies with which…
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Oil, Old Spice and Analytics with Neil Patel
July 28, 2010
Tony Hayward, BP’s bumbling CEO, stepped down this week. It was one more public step the energy company took to manage its tarnished reputation. Jessica,…
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Personalization and Passion: Getting Social at BlueGlass LA
July 21, 2010
In the midst of the networking and educational event, BlueGlass LA, Bruce, Susan and Virginia take a moment to discuss one of the social giants…
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Analytics with Experts
September 2, 2009
Bruce presents a special episode of SEM Synergy dedicated to analytics with some of the experts. In interviews with Avinash Kaushik, Jim Sterne and Daniel…
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SMX Advanced and Inbound Marketing
June 10, 2009
SMX Advanced last week introduced a number of discussions in the SEM industry. Matt Cutts’s comments about PageRank sculpting with nofollow could spur a show…
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Data Visualization in Search
June 3, 2009
With Wolfram Alpha and some of the new Google features announced at Searchology last month, the possibilities of data visualization were made more apparent to…
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Analytics and Content Management
February 17, 2009
Today’s show is aimed at the intersection of analytics and content. Content, one of the most vital components of any successful Web site, should be…
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Analytics: Trends and the Longtail
February 4, 2009
In the weak economy, companies are paying close attention to where every dollar is going. Marketing campaigns must show proof of success in order to…
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Turning Traffic Into Conversions
November 12, 2008
Focusing on conversions and conversion tracking, Michael Terry, Virginia Nussey and Maryann Robbins discuss the importance of landing page optimization. An optimized landing page is…
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PPC and SEO Work Together
May 21, 2008
Bruce and Robert start off the show revealing some of the strategy applied to PPC campaigns at Bruce Clay, Inc. From conversion data to keyword…