This summer has featured the release of the iPhone 4 and a wave of new Android phones. Bruce examines the mobile marketplace and mobile ad platforms including Google, Apple iAd, the upcoming Windows Phone 7 and the fierce mobile advertising battle likely to come.


Mobile technology and marketing specialist Michael Martin then talks to Virginia about the changing mobile market, the options available to consumers and the opportunities opening up for marketers. The growing number of smartphone manufacturers is pushing mobile technology forward, giving strength to the marketplace. Advertisers are also able to benefit from the range of competitive ad solutions. And new technologies like location services are opening doors for advertisers to reach consumers in engaging ways.

Jessica, Susan and Virginia then critique a number of popular services which have undergone redesigns recently. Flickr’s overhaul highlights a photo’s capture location, improves the navigation and helps tell a story. Google Voice is now available to everyone, but it’s important for businesses to remember that the free service has no support. And Bing’s full-featured Entertainment vertical raises the question of whether improving niche verticals is a good strategy for a search engine that wants to build general search market share.

Bruce and Susan are at SMX Advanced Seattle this week, the source of many news and announcements for the search engine marketing community. Bruce updates listeners on company announcements, including the encore presentation of a Search Marketing Now webinar in which Bruce presents SEO in Large Organizations: Managing Expectations. The second broadcast of the webinar will be held Thursday, June 17 at 1 p.m. EDT by popular demand. Bruce touches on the unique challenges of SEO in large organizations in order to help businesses form a comprehensive strategy.


Brent D. Payne, SEO Director of Tribune Company, understands the inner workings of a large news organization and has managed to bring his organization beyond SEO buy-in to SEO enthusiasm. Brent and Virginia talk about incentives that encourage content producers to embrace SEO, as well as the constant challenge to evolve along with Internet use, which is currently shifting toward mobile devices and apps, rather than reacting too late. He also shares the organization’s process for ranking for trending topics. He often shares data on the Tribune Company’s SEO success on his Posterous blog.

Then Virginia talks to SEO Bradley Leese about how mobile and tablet computing devices, like this week’s demonstration of the iPhone 4 at the Apple Worldwide Developers Conference, continues to the change the way people interact with the Web. Along with the demand for instant access and speedier sites, mobile computing is forcing everything onto the cloud and user’s are more often expecting high-quality app experiences. One challenge businesses face today is how to translate their offering to the app space.

This week’s episode of SEM Synergy features an extended interview with Matt Cutts, head of Google’s Webspam Team. As a major spokesperson for Google within the SEO community, Matt often speaks at conference panels and is interviewed by industry publications throughout the year. As the New Year approaches, Virginia sits down with Matt to get a picture of search in 2009. They cover increasingly important algorithm factors, Web 2.0 technologies that Google is working toward indexing, how purchased links are handled, spam concerns, the dropping value of rankings, and upcoming online trends.

Bruce and Susan are very interested in Matt’s comments on spam, prompting Bruce to dedicate a show segment to spam in early January. Another standout is Matt’s interest in mobile search, with AdWords Mobile Ads, the Google iPhone application and voice search capability, and Google’s open mobile platform Android pointing to how necessary it is that SEOs embrace mobile search optimization.

SMX East is going on this week in New York City, attracting many talented and experienced search and social marketers to the Big Apple. Read the blog this week for liveblog coverage of the sessions.

Cindy Krum, Director of New Media Strategies, Blue Moon Works, talks to Virginia about how to optimize for mobile search. Eric Lander, Associate Editor at Search Engine Journal and Organic Search Manager at ADP/BZ Results, looks at enhanced listings. Then Kate Morris, SEM, RateGenius.com, sits down with Virginia at the WebmasterRadio.FM Search Bash to talk about white hat secrets and contractual issues in SEM campaigns.

Many of the hosts of SEM Synergy are attending SES San Jose. Live from the expo room floor, Virginia interviews three of the presenters.

Chris Winfield, President of 10e20, sits down first to talk about his presentation on Igniting Viral Marketing Campaigns. He explains what viral markeing is and the main places conversations are taking place online. He gives some ideas of good content and his tips for someone trying to start a viral marketing campaign.

Then, Cindy Krum, Director of New Media Strategies at Blue Moon Works, stops by the WebmasterRadio booth to talk about her session. Presenting on panel Death of the ‘.mobi’, Cindy explains why marketers should be interested in mobile. She talks about how mobile rankings differ, even among different mobile devices. And then she touches on the different site architecture solutions for addressing mobile search.

Wrapping up the show, Dave Snyder, Search Specialist at JRDunn.com and co-founder of Search & Social, talks about his session Successful Tactics for Social Media Optimization. He explains what it is that companies can get out of SMO and where people should focus their visibility efforts. He then shares what he’s looking forward to in the search mini-con he’s organizing in October, Scary SEO.

Unfortunately, due to technical issues, this program is no longer available.