Shows related to Yahoo

October 27, 2011

Web Super Powers and Link Building Best Practices

The search engine industry is nothing if not fast moving. And as leaders and losers jockey for power, Bruce, Jessica and Virginia start the show by looking at what’s happening at Google, Bing and Yahoo lately. Google is rumored to be willing to help finance the purchase of Yahoo, which raises questions of what Google’s ulterior motive might be. The hosts also discuss Microsoft CEO Steve Ballmer’s comments about Bing’s search quality, namely, that Bing and Google are the same 70% of the time.

The critical role link building plays in SEO efforts for any search engine is clear. Julie Joyce, co-founder of link building and social media marketing company Link Fish Media, Link Week columnist at Search Engine Land and blogger at SEO Chicks. Julie talks about tactics for link building on a budget, the lasting effect of a good reputation, and how to deal with the long life cycle of link building when clients expect results.

Then Aaron, Jessica and Virginia look at the ongoing tech war between the Web’s superpowers: Google, Facebook, Amazon and Apple. Google has its hands in just about everything from hardware to software to services and beyond. Amazon’s moves into the hardware space can be traced directly back to a wish to enable consumers to use the shopping service. Whether these companies are losing sight of what they’re good at or putting themselves in dominant positions remains to be seen.

September 1, 2010

Bing, Yahoo! and Small Businesses

With Bing now officially powering Yahoo!’s index, the question of how the partnership affects users and search engine marketers is pressing. However, there is evidence that Yahoo! will retain its own algorithm as the BOSS API remains available and the engine has maintained that it has not quit the search business. Analysts have also raised the difference between search market share and search engine yield. While Yahoo! and Bing’s partnership may consolidate the pair’s search engine market share in the engines’ competition with Google, a combined search engine yield may actually drop.

Bruce Clay and Brent Rangen at SES San Francisco

Brent Rangen, owner of Optimize Guyz and the winner of the Small Biz Discovery Contest, then talks to Virginia about his recommendations for small business SEO and his takeaways from SES San Francisco. His entry to the contest was an SEO primer that covered off-site and on-page optimization, keyword research and analytics. At SES he reported on an SEO Lab with Google’s Maile Ohye. He shares his thoughts on the multiplying effect of social media on marketing efforts and why a blog is one of the most powerful tools a business can leverage to improve their online presence.

Finally, Susan, Paula and Virginia discuss Google’s algorithm change which seeks to deliver on a user’s intent to receive multiple results from a single domain. Ian Lurie warns that webmasters should not be confident as the update only affects the strongest brands. David Harry notes that the change seems to have wiped out negative results and suggestions when brands are searched for.

• Posted in Bing, Local Search, Yahoo
October 21, 2009

Battleground Search

Information services company Experian Hitwise released a study this month reporting that long-tail searches and Google’s market share both rose in September. The shifting search market was further shaken up by news that Yahoo! would be discontinuing its paid inclusion program, Search Submit, at the end of the year. Bruce Clay, Susan Esparza and Virginia Nussey discuss the implications of increasing long-tail queries and potential strategies of Yahoo! following these announcements.

Gregg Poulin head shot
Gregg Poulin, general manager at, then talks to Virginia about data coming out of the online research company. The Web intelligence gleaned by Compete’s 2 million + opt-in Internet users reveal trends in searcher behavior — a valuable resource for marketers trying to reach their audience online. This data is available through the competitive Web intelligence of freshly upgraded Compete PRO. Gregg tells Virginia about Compete’s findings regarding users’ paid search and natural search preferences as well as predictions for the e-commerce holiday season based on both early indicators and last year’s performance.

League of Awesome Optimizers by David Harry on
With all the time and resources required of marketers to understand the changing technologies and guidelines of the engines, wouldn’t it be nice to have the ability to freeze time, be in two places at once, or decipher vague search engine announcements? Maybe something long the lines of super powers? Search marketer, industry reporter and research evangelist David Harry (alter ego: The Gypsy) introduced an incredible new team to the search marketing community, the League of Awesome Optimizers! The League welcomes the superheroes of the SEO community to join forces and fight the evils of the Web. SEM Synergy hosts Susan, Michael Terry and Dærick Gröss pick their own SEO superhero powers in hopes of joining the righteous crew.

• Posted in Audience Targeting, Yahoo
August 26, 2009

Planning PPC Campaigns for the Holidays

As summer lingers in its final days, the holiday season is fast approaching. The holidays are a critical time for most retailers, and planning must be done in advance to prepare marketing and advertising campaigns aimed at reeling in holiday shoppers. Virginia and PPC analyst Jim Stratton start the show by reviewing some of his tips for seasonal PPC campaign planning. Internal historical data, buzz generation, special offers and campaign structure are examined.

PPC Rockstars on
Then David Szetela, CEO of Clix Marketing and host of WebmasterRadio’s PPC Rockstars, talks to Virginia about his recommendations for PPC management leading up to the holidays. Landing page development, incentives, weighing CPC against ROI, and the effect of a Microsoft-Yahoo! search partnership are topics of focus. David also explains why the partnership is advantageous for search engine marketers.

Undoubtedly, the Microsoft-Yahoo! deal signals changes for PPC professionals, so Jim and Virginia look at what aspects of search engine marketing could see the biggest change. According to Jim’s research, Microsoft’s ad platform will replace Yahoo!’s, while Yahoo! will take over ad sales for both search engines. Search engine representatives will likely shuffle around and, perhaps most significantly, advertisers may be more enticed to invest in ads on search engines other than Google.

• Posted in Bing, Pay Per Click, Yahoo
July 29, 2009

Paid Inclusion with Yahoo! Search Submit

There are a number of programs unique to each search engine — each offering their own advantages to marketers. At Yahoo!, Search Submit gives search marketers a paid inclusion method with many benefits. Paid inclusion and submission is the topic of the show, and Bruce, Susan and Virginia start off by looking at why marketers will appreciate the advantages of Search Submit Basic and Search Submit Pro with Yahoo! The high level of control in listings, the guaranteed findability of pages and the built-in analytics reporting are just a few of those unique benefits.

Amy Figliuolo, vice president of sales at search marketing firm Position Technologies, talks to Virginia about the Search Submit programs. Amy previously worked at Yahoo! Search Marketing as well as Overture, so she has an experienced view of the way SSP can be leveraged for best effect. Her company is also the only marketing firm to offer Search Submit Pro Self Serve. Amy explains to Virginia what marketers can expect from the program, what kinds of companies should consider each program, as well as the limitations of SSP.

Closing out the show, Susan, Virginia and Michael consider Web site submission at locations across the Web. Best of the Web and the Open Directory Project are two common Internet directories to consider. Local listing services require the authentication of submitted sites, and are among the most important submission opportunities available to small and local businesses.

July 22, 2009

Real-Time Search: What’s It Worth?

Real-time search is a buzzword that’s been getting a lot of action in the search industry lately. Bruce, Susan and Virginia discuss what real-time search is, how it can be used as a tool, and whether or not a real-time search optimization strategy exists. They also look at real-time search in the spectrum of search engines and whether or not Web search might be influenced by real-time search.

SEO and social media marketer Dana Lookadoo then talks to Virginia about how to use real-time search as a marketing advantage. She explains the value of real-time search for individual users as well as businesses and gives her tips on how to optimize content for real-time search. Dana has also written about the usefulness of lifestreams on her blog. In a similar way, a lifestream is a window into the interests of an audience and can also help businesses attract engagement. Dana Lookadoo

Along with real-time search making the news of late, some other headlines have also made a search splash. The FTC is modifying its guidelines to require bloggers to disclose any payment received. Yahoo’s new product Search Pad lets users take notes, save and share searches. And the announcement that several Google Apps were coming out of beta was the source of a few chuckles.

May 20, 2009

Google and Its Market Challengers

A number of search engines have come and gone since the early days of the Internet. Today’s dominant player, Google, has shown a unique ability to continually rise to challenges from new engines. Wolfram Alpha is the latest engine to enter the ring, but rather than positioning itself as a direct competitor to Google, the engine is a “fact” or “answer” engine that compiles and visualizes data. Bruce, Susan and Virginia consider the role of alternate engines, such as Wolfram Alpha, and the unique functions they perform.

Virginia then talks to Barbara Baker, of Kolbe Market Consultants, about the search evolution and what the search future may hold. In 12 years as a search marketer, Barbara has witnessed the search engine changing of the guards more than once. But as Barbara sees it, a formidable challenger to the Google will depend on the discerning abilities of the human mind — one technology that is difficult to reproduce. Barbara points to Twitter as an example of the kind of info gathering resource to come. Barbara K Baker

Then Maryann, Susan and Virginia look at the way Google responds to challengers. Bloggers pointed out that Google has conveniently rolled out new competitive features in the face of Wolfram Alpha, Cuil and social media sites. Matt Cutts has written a post to dispel the rumors, yet the hosts still believe Google could purposefully release developing projects in order to dampen the other product’s publicity.

March 18, 2009

The Canonical Link Element

The search engines’ support of a new canonical link element made news last month when it was announced at SMX West. The tag allows webmasters to indicate the preferred URL of a page that has multiple URLs, saving them from the duplicate content issues that occur with tracking IDs and parameters. Bruce cautions that the tag is merely an extra measure and not a full solution. 301 redirects and other multiple URL best practices must be adhered to.

Vanessa Fox
Vanessa Fox joins Virginia to explain how the canonical tag helps search engines, webmasters and users. As a former Google employee, Vanessa provided insight into what happens when the search engines collaborate on an initiative. She also shares news of an upcoming conference, O’Reilly Found, she is organizing with Nathan Buggia that is geared to educating developers on the technical issues related to SEO.

Finally, Bradley talks about his concerns with the canonical tag. While it can be a great tool for sites that are unable to create redirects on large sites, the tag should only be relied upon when all other alternatives have been exhausted. Similar to Matt Cutts suggestion at SMX West, Bradley recommends that mom-and-pop shops and the less-technical webmasters not try to edit their code themselves in order to avoid causing greater problems on their site.

• Posted in Bing, Google, Yahoo
November 19, 2008

PubCon 2008 Wrap Up

After a week in Vegas for PubCon, Susan Esparza and Scott Polk recall the highlights and takeaways of the conference. A number of sessions were liveblogged on a variety of industry blogs and Susan shared her post-show analysis in the SEO Newsletter.

Then Virginia talks to Sage Lewis, Web marketing blogger and founder of Internet marketing company Sage will be speaking at the upcoming SES Chicago as a panelist in the session Maps: They’re Not Just For Driving Anymore. Virginia and Sage talk about maps, social media and the fate of Yahoo.

Wrapping up the show, Scott, Susan and Virginia explain best practices for getting a maps local listing. The major engines (Google, Yahoo, Live Search) all have local listings centers that provide a useful starting point. Including a physical address on your site is a good indicator to local search engines. You should also manually submit your business’s information to the local listings centers.

• Posted in Local Search, Yahoo
September 10, 2008

Web Dev and Webmaster Guidelines

Google has released its open-source browser, Chrome, to public beta. The quick and streamlined browser got a lot of attention and also raised concerns about privacy and search engine bias. Bruce and Susan take a look at how browsers’ default settings and history storing can impact searcher behavior and affect marketers’ SEO efforts.

Then Virginia talks to Vanessa Fox, best known for her role in developing Google Webmaster Central and expanding the Google Webmaster Guidelines. Vanessa is also author of the blog Vanessa Fox. Nude. and is part of the team behind Jane and Robot. At Jane and Robot, Vanessa writes about the intersection of Web developer issues and SEO. She talks to Virginia about what developers need to remember about Google’s new Flash crawling ability, as well as her thoughts about redirecting the black hat/white hat debate. She also explains what she’s doing to help coordinate developer sessions at SMX East.

Susan and Virginia then discuss the various search engines’ webmaster guidelines in more detail. Along with the search engines’ published guidelines, search engine official blogs, forums and conference coverage also provide excellent sources which clarify and provide further explanation of the intentions and recommendations. Another helpful resource is Feed the Bot, for its straightforward break-down of Google’s guidelines, complete with definitions and examples that shed light on any jargon.

• Posted in Bing, Google, Yahoo
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