At SES San Jose last week, Bruce, Virginia and Robert stayed busy in the expo hall and conference sessions. Opening the show, they recall the takeaways and stand-out moments of the event. Bruce explains some of what was discussed at the Advanced SEO Roundtable. Virginia considers some of the most popular live blog posts on the Bruce Clay blog, including The Death of Last Click Attribution.
Then Aaron Landerkin, Bruce Clay, Inc.’s IT Manager and lead developer of the SEOToolSet, talks to Virginia about the new SEOToolSet tools that were demonstrated at the show. The company has been in development of a new version of the SEOToolSet, and the first three tools — the Check Server Tool, the Ranking Monitor and the Single Page Analyzer — will soon be available for beta testing. Aaron and Virginia also talk about the intermingling of technology and people in the SEO profession, and how technophiles like Aaron maintain the balance.
Then Bruce, Robert and Virginia discuss Google Caffeine, one of the biggest stories coming out last week. They first look at the differences between the current Google engine and Caffeine. The hosts explain that they’re not surprised at the convenient timing of the announcement. They also consider why Google might be accepting and benefiting from developer feedback.