Hunting Unicorns with Larry Kim: Paid Social, Super Remarketing and More

June 22, 2016

Did you know that a “unicorn” is a digital marketing term? WordStream’s Larry Kim came up with the concept and it refers to outstanding content that’s ready for paid amplifications. This lively interview with Kim will catch you up on his latest SEO, PPC, and social media strategies. Bruce Clay, Inc.’s Virginia Nussey chats with Larry about how to spot those magical unicorns and gets him to reveal his latest super remarketing strategies.