Trends are a useful gauge which help observant businesses adjust their strategies to the current times. Bruce, Robert and Virginia look at a report by Efficient Frontier that analyzed Q1 2009 for changes in consumer search behavior and the performance of key metrics, such as click-through-rates, cost-per-click and return on investment. While not disputing the underlying data, Bruce and Robert are suspicious that the analysis is based on a false assumption of cause and effect.
|Another trend Internet marketers can’t ignore is the growth of social networks. Virginia talked to Tim Kendall, director of monetization at Facebook, about Facebook Advertising. Tim explains the benefits of a demand generation ad platform compared to the demand fulfillment model of search advertising. He also talks about Facebook’s ad serve algorithm, how the quality of ads mean both advertisers and users are winners, and how the company is working to scale the ad platform in the coming year.|
We’d be remiss if no mention was made of the current economic trends and the effect they have on our industry. Consumers are paying close attention to the value they receive through their purchases and partnerships. It’s worth considering how you can add value to your services so that you stand apart from competition and keep customers happy. Be proactive in getting client feedback and consider additional services you may be able to provide that would add value to your relationship.