On location at SMX West in Santa Clara, Virginia interviews three prominent personalities in the search world: Ian Lurie, Marshall Simmonds and Scott Garell.
Ian Lurie, president of Portent Interactive and co-author of Web Marketing All-in-One Desk Reference for Dummies, kicks off the show. Ian is a presenter during the session Analytics Action Plans for SEO & PPC, and he explains how to predict and pick what terms and pages to optimize for based on analytics data. He also talks about how his agency establishes trust and introduces his services to clients with his 10things small business program.
Then Marshall Simmonds, chief search strategist at the New York Times and co-founder of Define Search Strategies, then talks to Virginia about the topic of his Ignite SMX West presentation, where he muses on how history would have been different if major figures had the Internet at their disposal. He also shares a preview of his presentation on the Industrial Strength SEO panel and the challenges of enterprise search.
Finally, Scott Garell, president of Ask Networks, joins the show. As the number one brand charged with answering questions on the Web, Scott explains that Ask.com is a strong platform for advertisers. He also hints at the Q&A social community that Ask.com will be launching in the second quarter of the year. The community aims to connect experts with searchers, pointing to the abundance of information that hasn’t been published on the Web. Combining innovative technology and connections between people is Ask.com’s strategy.