Link Building and the Secret Sauce

May 27, 2009

Considering how vital link building is to an Internet marketing campaign, it sure comes wrapped in a lot of mystery. The hosts look at link building on today’s show, starting with a discussion of tactics and best practices. Bruce, Susan and Virginia give their thoughts on link solicitation requests, link bait creation and the real value of inbound links. Most link building tactics can be used in appropriate and inappropriate ways, such as reciprocal linking vs. site partners and paid links vs. advertising links. A good test for whether a link is appropriate is the usefulness of the link for a user.

Stuntdubl - Todd Malicoat Link building expert Todd Malicoat, aka Stuntdubl, talks to Virginia about his recommendations for link development. At, Todd publishes, among other topics, link-related posts on training, link bait, social media, link quality indicators and more. In a recent post, Link Development Training: How Link Building for SEO is Like Picking Up a Girl, the list of recommended tasks and things to look for is a good reminder for link developers of any level. He also offers his opinion on why link building is still considered a black box of SEO.

Then Bradley, Susan and Virginia try to uncover the truth behind link building secrets. Link development expert Debra Mastaler wrote a revealing post called The Only Link Building Secrets Out There Are The Ones You Don’t Listen To. Rather than looking for a magically easy solution to the challenge of link building, devote the strategy, planning, time and resources necessary to develop quality links. Save the time you’d spend searching for secrets and use it on careful, strategic link building instead.