Virginia reports live from the San Jose Convention Center at this year’s Search Engine Strategies San Jose.
Pixelsilk‘s Mark Knowles, CEO, and Wendy Roe, director of marketing, take a seat on the WebmasterRadio.fm couch to discuss the newest features of the Pixelsilk search engine optimization friendly content management system. Search Advice offers real-time SEO suggestions within the CMS content editor, based on SEOToolSet recommendations. This as-you-go capability has the potential to ease implementation of SEO best practices and minimize after-the-fact SEO needs. Partner Portal allows users to manage multiple sites and leverage common features within a single Pixelsilk account.
The next guest to enter the WebmasterRadio booth is Reid Wakefield, product development at Century Interactive. During the conference the CI team was dressed in shirts promoting StupidSEM.com. The quiz on the micro-site aims to uncover common SEM mistakes, many of which can be solved through the use of Web analytics and attribution tracking. Century Interactive’s unique dashboard reporting and Web-to-call analytics system offers an easy-to-operate solution for not-so-savvy users.
CEO of Engine Ready, Jamie Smith, then joins Virginia to share some insights his organization researched around SEO vs. PPC (pdf). The study examined the role traffic source plays in visitor purchase behavior. By observing and measuring important metrics, the research sought to examine the individual and combined effect of two major Internet marketing channels, search engine optimization and paid search advertising. The study also highlights the importance of conversion attribution in the holistic marketing mix.