Local SEO is the flavor of the day and Bruce, Jessica, Susan and Virginia start off the show looking at local search statistics. According to Google in April 2010, 20% of all searches done with their search engine have local intent. As of this month, one in three mobile searches on Google have local intent. And last December, Google displayed a map in search results for one in every 13 results pages. Local SEO is a fact of business today, and LocalPack™ provides business owners with a streamlined and simple way to claim and manage their profile across the Web’s major local listings and directory sites.
Chris Travers, co-founder of business profile management service Universal Business Listings, talks to Virginia about optimization tactics for a business profile and how awareness of local search optimization’s importance can spread to the small business community. He also explains that accuracy and consistency are the most important factors of business listing success, and what fields in a profile should be the same and which can differ across sites. UBL.org also offers an online reputation management tracking service that notifies a business of mentions and reviews, helping the business manage their online presence.
Then Susan, Virginia and Michael take a look at the line up for this month’s SEO Newsletter, the 83rd of its kind! There are a number of SEO training dates scheduled through the end of the year, in October and November on the West Coast and October on the East Coast. Also, former students who took the course before July 2010 can receive a 25% discount on the cost of training. The SEO Newsletter also features an article on local search and SEO copywriting.