Michael Brito on Cultivating Employee Brand Advocacy
April 27, 2016
Hosts Kristi Kellogg and Virginia Nussey welcome special guest Michael Brito, the head of U.S. Digital Marketing for LEWIS Global Communications, shares his strategies for helping brands and businesses reach their target audiences through social media marketing. Brito takes a deep dive into one particular facet of social media marketing: creating and cultivating employee brand advocacy. When you empower employees to become brand advocates they can be a powerful force for stimulating brand buzz and trust.