On the Way to SES San Jose

August 13, 2008

With Bruce heading out to SES San Jose next week, he and Robert take a look at the subject of the panel on which Bruce will be speaking. Black Hat, White Hat: Playing Dirty with SEO covers a much-discussed topic in the SEO industry – one that has increasingly found the limelight following the Give It Up session at SMX Advanced in June. Bruce explains that black hat tactics may be a fine method of experimentation for SEOs’ personal domains, however, search engine-approved methodology is often a more sustainable business model.

Then Bruce talks to Kevin Ryan, the VP and global content director of Search Engine Strategies and Search Engine Watch. Kevin speaks to his goals and direction for the show, which celebrates its 10th anniversary this month. With constantly updated session topics and a growing number of attendees, SES continues to offer strong opportunities for education and networking in the highly-competitive industry.

Susan and Virginia close out the show with a look at the sessions and events they will be sure not to miss. From the keynotes to the parties, there are more than enough activities to keep all attendees busy for the four-day long conference. Certainly, you’ll find blogger Lisa Barone, Susan and Virginia at the Google Dance and Search Bash come night fall!