SEO best practices are foundational touch points of SEO knowledge, and the starting point for many successful search marketing campaigns. When SEO “Best Practices” Are Bunk was published earlier this month, it raised more than one eyebrow. Susan, Virginia and Daerick Gross — who makes his SEM Synergy guest host debut — debate the merits of SEO 101 and SEO best practices, concluding that best practices contribute to the communication, cooperation and knowledge so vital for search engine optimization.
Learning best practices, along with both foundational and advanced concepts of Internet marketing, is the focus of conferences and training courses. Chris Hart, director, Eastern region operations at Bruce Clay, Inc., talks to Virginia about SEOToolSet Training, being presented in New York in October. The SEO training course establishes foundational guidelines of search engine optimization and helps maintain the focus of marketing goals for an online business. Bruce Clay’s SEO training at SMX East offers an opportunity to extend SEO knowledge and experience, as well.
Then Daerick, Susan and Virginia look forward to next week’s Search Marketing Expo East, taking place in New York City October 5-8. One of the major advantages of conference attendance is face-to-face time with experts at the top of their field. Those who are able attend Q&A sessions like Ask the Search Engines, Ask the Link Builders and Ask the SEOs are sure to uncover some golden nuggets of Internet marketing.