Search engine optimization has entered the mainstream marketing consciousness. With increased awareness comes an increased desire to learn about and take advantage of SEO potential. Part of an SEO’s knowledge comes from personal experience and part of it comes from the wisdom of thought leaders. On today’s show, Bruce Clay and the hosts consider both of the above means of SEO education. Bruce, Susan and Virginia start the show by reviewing Bruce’s recommendations for SEO research and testing. Experimental research is how Bruce developed SEO best practices beginning in 1996, and he advises SEOs to carefully test their tactics and theories through practical applications.
Chris Sherman then joins the program to share insight into the direction and offerings of the Search Marketing Expo (SMX) Conference Series this year. Chris is the co-chair of SMX and executive editor of Search Engine Land. He discusses what he sees as the overall focus of SMX in the year ahead and how it fits into the evolution of the SEM industry as a whole. Chris talks about the demand for education and networking opportunities and how new sessions and speakers are chosen for the conference line up. He also gives listeners a behind-the-scenes peak at Microsoft CEO Steve Ballmer’s upcoming keynote presentation at SMX West, how the information Ballmer will share is developing day-to-day, and why marketers should be paying attention to Bing.
Finally, Susan, Virginia and Michael consider the criteria for deciding whether or not a training or education event is right for you. Some conferences break down sessions by skill level and subject matter. Some training events focus on specific areas of online marketing, such as local search, advanced SEO or international marketing. Bruce has predicted that the increased demand for SEO education will lead to an increase in training opportunities. And don’t forget about Bruce Clay, Inc.’s SEOToolSet Training, with a standard course and an advanced certification course offered nearly every month on the West Coast, every quarter on the East Coast, and across Australia in the coming months.
Listen to this episode and chat with the hosts of SEM Synergy, on Wednesday, February 10, at 3 Eastern, Noon Pacific on WebmasterRadio.fm.