SMX Advanced 2008

June 4, 2008

The hosts of SEM Synergy report live from SMX Advanced in Seattle, WA. Bruce Clay, Inc. sent a group to the conference and exhibition, including blogger-extraordinaire Lisa Barone, new writer and radio show coordinator Virginia Nussey, senior account analyst Gary Luke, the director of the new East Coast office Chris Hart, and of course, Bruce Clay.

The SEO and blogger known as Graywolf, Michael Gray, took a few minutes out of his schedule Tuesday for an interview. Michael was a speaker on two panels at the conference: Bot Herding and Give It Up. On the show he shares his perspective on how NOT to implement social media campaigns and the common mistakes he sees in the field.

Then Virginia sat down with Derrick Wheeler, Senior SEO Architect for Microsoft, about how he oversees the thousands of Microsoft sites. He explains how his team manages best practices, selects tools, creates reporting guidelines, and maintains quality standards for sites.