SMX East is going on this week in New York City, attracting many talented and experienced search and social marketers to the Big Apple. Read the blog this week for liveblog coverage of the sessions.
Cindy Krum, Director of New Media Strategies, Blue Moon Works, talks to Virginia about how to optimize for mobile search. Eric Lander, Associate Editor at Search Engine Journal and Organic Search Manager at ADP/BZ Results, looks at enhanced listings. Then Kate Morris, SEM, RateGenius.com, sits down with Virginia at the WebmasterRadio.FM Search Bash to talk about white hat secrets and contractual issues in SEM campaigns.