Speaking PPC & SEO at SMX East 2011

September 15, 2011

This week, Bruce and Virginia have spent their days in the Javits Center in New York City attending SMX East. In between liveblogging sessions, Virginia interviewed conference speakers to talk about their areas of expertise and the sessions they spoke on.

Starting off the show Virginia talks to John W. Ellis, a paid search specialist, about his suggestions for ad remarketing as well as some insights into a paid search platform that’s great for small businesses, Google AdWords Express.

Then Virginia speaks with local business specialist Mike Ramsey, also known as Nifty Marketing. Mike spoke on the session Hard Core Local SEO Tactics, part of the best of SMX Advanced track. Mike shares some of his tactics for integrated O-pack local optimization, including citation building, link building and reviews.

Then Jessica, Aaron and Virginia take a look at some of the most recent headlines in search. They examine Google’s acquisition of Zagat and what that means for local search, as well as Bing and Twitter’s renewed partnership and what that means for social search.