Show archive of February 2016

    1. Facebook Video Ads Roundtable

      February 24, 2016

      Marketers and consumers are loving Facebook video ads, as this popular online video platform produces better engagement and gains momentum behind YouTube. In this episode of SEM Synergy, the Bruce Clay, Inc. team serves up fresh user tips and talks about how to make the most out of Facebook video ads for your brand or business.

      Also in this episode, Bruce Clay, Duane Forrester, David Szetela, Virginia Nussey, Mindy Weinstein and Kristi Kellogg talk about the connection between SEO and conversion optimization. The point? Do SEO and paid search right and you can boost your conversions.

      Download the Feb. 24, 2016, episode.

    2. Deep Dive into PPC Hot Topics with David Szetela

      February 17, 2016

      Product Listing Ads and mobile site conversions get all the attention in this PPC-centered discussion with David Szetela, VP of Search Marketing Operations at Bruce Clay, Inc.. In this episode, David chats with Virginia Nussey and Kristi Kellogg about exactly how he’s incorporating social ads in his paid search strategy, which PPC features he likes best, making the most of call tracking, and more.

      Download the Feb. 17, 2016, episode.

    3. What To Expect from a Search Engine

      February 10, 2016

      Former search engine representative Duane Forrester reveals what motivates search engines and shares when and why they updates their algorithms. Mindy Weinstein, Virginia Nussey, and Robert Ramirez follow up with Duane on why he believes user experience optimization is the bigger picture of Internet marketing.

      Download the Feb. 10, 2016, episode.

    4. Branding Yourself to Better Your Business

      February 3, 2016

      Dive into practical ways to use today’s social media platforms beyond the Big 3, like SnapChat, Blab, Periscope and Meerkat. In this episode of SEM Synergy, Duane Forrester, Virginia Nussey, and Kristi Kellogg talk about how to brand your business using these social platforms. The show ends with a discussion on the connection between growing a personal brand and a company brand.

      Download the Feb. 3, 2016, episode.