Show archive of July 2016

    1. Using Advanced Search Operators for SEO Research

      July 20, 2016

      Advanced search operators come in very handy when SEOs are researching a site, whether their own or a competitor’s. With advanced search operators, you can more efficiently conduct research on your own site as well as competitors. Virginia Nussey, Kristi Kellogg, Paula Allen and John Alexander reveal their best hacks when it comes to using advanced search operators. Later in the show, you’ll hear Kellogg’s story on how she reduced Bruce Clay, Inc.’s Facebook Response Time to under five minutes — a feat any brand would want to accomplish for their own Facebook page.

    2. How SEOs Should Approach RankBrain

      July 6, 2016

      Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg explore the implications of RankBrain. Is it possible to optimize search for RankBrain? They discuss the matter, as well as recent comments regarding RankBrain made by Google Webmaster Trends Analyst Gary Illyes.