Show archive of April 2016
Michael Brito on Cultivating Employee Brand Advocacy
April 27, 2016
Hosts Kristi Kellogg and Virginia Nussey welcome special guest Michael Brito, the head of U.S. Digital Marketing for LEWIS Global Communications, shares his strategies for helping brands and businesses reach their target audiences through social media marketing. Brito takes a deep dive into one particular facet of social media marketing: creating and cultivating employee brand advocacy. When you empower employees to become brand advocates they can be a powerful force for stimulating brand buzz and trust.
SEO Round Table Discussion
April 20, 2016
Bruce Clay, Duane Forrester, Robert Ramirez, Virginia Nussey and Kristi Kellogg talk about hot SEO topics, including where AMP(Accelerated Mobile Pages) is headed. The discussion includes exclusive comments from Google’s Maile Ohye and advice for specific industries as they prepare for further AMP rollout. They’ll also discuss Penguin and RankBrain.
News on Images: Updates to Google Photos & Twitter Images
April 13, 2016
This month, both Twitter and Google Photos updated the way images are handled. Listen in to find out about these changes. After Virginia Nussey and Kristi Kellogg fill you in on the news, Bruce Clay, Duane Forrester and Robert Ramirez talk best SEO practices for images, including how to use alt attributes, file names, captions and links to images.
PPC Life After the Removal of Google’s Right-Side Ads
April 6, 2016
Right-side ads were removed from Google recently and in this show, you’ll get the paid search perspective and the organic search perspective on this hot topic. On the top half of the show, hear how the SERP layout change is affecting SEO. Later in the show, PPC expert David Szetela discusses how this affects paid search.