Show archive of April 2016

    1. Michael Brito on Cultivating Employee Brand Advocacy

      April 27, 2016
       

      Hosts Kristi Kellogg and Virginia Nussey welcome special guest Michael Brito, the head of U.S. Digital Marketing for LEWIS Global Communications, shares his strategies for helping brands and businesses reach their target audiences through social media marketing. Brito takes a deep dive into one particular facet of social media marketing: creating and cultivating employee brand advocacy. When you empower employees to become brand advocates they can be a powerful force for stimulating brand buzz and trust.

    2. SEO Round Table Discussion

      April 20, 2016
       

      Bruce Clay, Duane Forrester, Robert Ramirez, Virginia Nussey and Kristi Kellogg talk about hot SEO topics, including where AMP(Accelerated Mobile Pages) is headed. The discussion includes exclusive comments from Google’s Maile Ohye and advice for specific industries as they prepare for further AMP rollout. They’ll also discuss Penguin and RankBrain.¬†