Show archive of August 2016

    1. How to Choose a Domain Name

      August 31, 2016

      Find out what makes or breaks a domain name. The SEM Synergy hosts discuss what you need to consider when creating or rebranding your site. Find out how to please search engines and users alike when choosing your domain name. Later in the show, find out how grands and businesses are using emojis to boost engagement on social media.

    2. Holiday Lessons Digital Marketers can Learn from Amazon

      August 24, 2016

      Black Friday is fast approaching — are you ready? Listen in as Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg discuss strategies with which to approach the holiday season. Specifically, they’ll look at how Amazon tactics for retaining customers and driving sales, and how brands and business can implement these tactics for themselves. You’ll also hear about the latest updates to the Google AdWords Keyword Planner.


    3. The Freshly Updated SEO Checklist

      August 17, 2016

      Next time you get started on an SEO project, you’re going to want to include the comprehensive SEO Checklist. The SEO Checklist, which is constantly updated to reflect current SEO best practices, is a digital marketer’s best friend. It’s also been one of Bruce Clay, Inc.’s most popular pieces of content. The SEO Checklist just went through another update to reflect AMP, mobile performance tools, user intent, E-A-T signals and more. The hosts of SEM Synergy talk about what’s new and how you can leverage the checklist in your next SEO project.


    4. Conversions on Mobile and AMP Updates

      August 10, 2016

      While mobile traffic is ever on the increase, conversions aren’t necessarily so. What do you do when increased mobile traffic doesn’t translate to increased mobile conversions? That’s what Bruce Clay, Duane Forrester, Kristi Kellogg and Virginia Nussey discuss in this mobile-focused episode of SEM Synergy. Later in the show, they’ll dive into another mobile hot topic: the latest news surrounding accelerated mobile pages (AMP), which have now been rolled out to ecommerce, entertainment, travel and recipe sites.

    5. Duane Forrester’s Digital Marketing News Report

      August 3, 2016

      Duane Forrester and Virginia Nussey weigh in on the latest news making digital marketing headlines, including Verizon’s acquisition of Yahoo search and advertising, whether or not 302 redirects pass PageRank in light of Google Webmaster Trends Analyst Gary Illyes recent comments, and more.