Large Organization SEO & Mobile Computing

June 9, 2010

Bruce and Susan are at SMX Advanced Seattle this week, the source of many news and announcements for the search engine marketing community. Bruce updates listeners on company announcements, including the encore presentation of a Search Marketing Now webinar in which Bruce presents SEO in Large Organizations: Managing Expectations. The second broadcast of the webinar will be held Thursday, June 17 at 1 p.m. EDT by popular demand. Bruce touches on the unique challenges of SEO in large organizations in order to help businesses form a comprehensive strategy.

Brent Payne
Brent D. Payne, SEO Director of Tribune Company, understands the inner workings of a large news organization and has managed to bring his organization beyond SEO buy-in to SEO enthusiasm. Brent and Virginia talk about incentives that encourage content producers to embrace SEO, as well as the constant challenge to evolve along with Internet use, which is currently shifting toward mobile devices and apps, rather than reacting too late. He also shares the organization’s process for ranking for trending topics. He often shares data on the Tribune Company’s SEO success on his Posterous blog.

Then Virginia talks to SEO Bradley Leese about how mobile and tablet computing devices, like this week’s demonstration of the iPhone 4 at the Apple Worldwide Developers Conference, continues to the change the way people interact with the Web. Along with the demand for instant access and speedier sites, mobile computing is forcing everything onto the cloud and user’s are more often expecting high-quality app experiences. One challenge businesses face today is how to translate their offering to the app space.