Lessons for Search Marketing in Europe

November 18, 2009

With Bruce Clay presenting SEOToolSet Training, Susan Esparza, Virginia Nussey and Maryann Robbins take over hosting duties to discuss some of the latest search industry headlines. Google Caffeine, an improved indexing infrastructure for the search engine, will be rolled out in full after holidays. Until then, one data center is live with Caffeine. Resisting the search giant, Rupert Murdoch says he’ll keep Google from indexing News Corp. sites once the media company starts charging for content — an exclamation met with much controversy. And across the Atlantic, the European Union has agreed on telecom reforms ensuring stronger consumer rights and high-speed Internet connections for all citizens.

Bas van den Beld
Continuing the conversation about European markets, multinational search marketing expert and co-host of the WebmasterRadio podcast Bas van den Beld talks to Virginia about understanding the search economy in light of historical events. In his article SEM Lessons from the Fall of the Berlin Wall, Bas explains how an expanded market size, the cross-country regulations of the European Union, and a common currency have shaped the environment in which marketers work today. Bas is an historian and the editor of Europe’s most popular search marketing blog, SearchCowboys.com. The SearchCowboys podcast airs live on Tuesdays at 2 pm EST.

Then Susan, Virginia and Maryann consider SEO for multimedia and rich media content. The topic was the focus of a PubCon session and is highly relevant following the increase of rich Web experiences being created by brands and organizations today. Bruce Clay has encouraged the integration of engagement objects — interactive elements of a Web site — both because they can engage the audience and because they may come with search engine ranking benefits. On-site features should not significantly interfere with load speed, and any non-textual site elements should be surrounded with appropriate contextual text and Meta data.

Tune in to this episode of SEM Synergy Wednesday at 3 pm EST/12 pm PST on WebmasterRadio.fm.