Links are crucial to the Web economy today, conducting traffic, visibility, and trust to sites and pages. On today’s show, Bruce, Susan and Virginia start by considering link marketing, not only as it contributes to SEO, but also as it fits into overarching marketing goals. Bruce looks at what makes a quality link, with converting traffic being key, and explains the need to look at links from a holistic point of view rather than an SEO-minded one. Links are just one factor for Universalized, personalized search engine rankings, and balance and synergy are effective underlying marketing strategies.
Eric Ward, a link marketing specialist with a reputation as Link Moses, joins Virginia to talk about link building in 2010. Eric explains his recommended approach for link marketing this year. He talks about the effect of personalization and whether or not that changes the link marketing approach. He also contributes his two cents to the results of a recent survey collected on the Bruce Clay, Inc. blog. Survey participants felt that link buying was not very important while creating link magnet content was important. Tune in to the show to find out what Eric thought about the results.
Then Susan, Virginia and SEO analyst Maryann Robbins talks about the SEO community’s priorities, based on the results of the informal survey on the blog. Optimized site architecture, new audience targeting and link buying were at the bottom of the list, while optimizing for local search, link building through strong content, and on-site optimization led the pack in SEO priorities.