Online Reputation Management

September 3, 2008

Bruce, Susan and Virginia start off the show with a look at the recent search headlines. Not surprising, most of the news revolves around Google. The country’s number one search engine gained search share in July, according to comScore, and also took the top spot for customer satisfaction in the search and portal category for the American Customer Satisfaction Index. This month, Google also added an Enhance 404 feature to Webmaster Central and changed the calculation for Adwords Quality Score.

Virginia then talks to David Snyder, Search Specialist at and co-founder of Search and Social. At SES San Jose, David was on two social media focused panels. On the show he shares his tips for where companies should focus their visibility efforts and how to monitor your reputation online. He is currently planning the upcoming Scary SEO mini-conference in Florida.

Following up on David’s social media pointers, Susan and Virginia talk about what individuals and companies alike should be doing to manage their online reputation. The best defense against negative Web content about your brand is a good offense. Provide the best possible customer service and attend to customers’ issues as they arise. If you still find yourself battling negative search results showing up for your brand, create new content to push the negative results from the front page.