How to Optimize for Google NOW

October 19, 2016

Google recently debuted its new voice-activated smart home system, Google Home. Listen in as Bruce Clay, Kristi Kellogg, Paula Allen and John Alexander talk about what this means for the future of SEO. With voice search results, there’s no such thing as ten blue links — there’s one answer, and that means search marketers have to understand where that answer is coming from, and how to optimize their content so they can earn that single coveted spot. Later in the show, they’ll also talk about the latest news making search and social headlines, including major announcements from Google and Snapchat’s new product.