Personalization and Passion: Getting Social at BlueGlass LA
July 21, 2010
In the midst of the networking and educational event, BlueGlass LA, Bruce, Susan and Virginia take a moment to discuss one of the social giants of the Internet, Facebook. There’s a growing intersection between search and social, and the hosts hone in specifically on ranking factors for Facebook’s internal search engine. A recent study by Internet marketing agency aimClear looked at the ranking factors for Facebook internal search, finding an environment that heavily favors a searcher’s current connections on the network, the overall popularity of pages/events/people, etc., and the inclusion of searched keywords in results.
Then Virginia talks to Loren Baker at the first BlueGlass LA conference. Loren is the SVP of online PR and a managing partner at BlueGlass, the marketing agency and publisher that presented the conference. During the final session of the two-day event, Loren expresses his thoughts on the future of the newly formed company, search as the core of a multi-faceted marketing strategy, and the importance of authenticity, transparency and passion in marketing, branding and life. As the founder and editor-in-chief of the search industry news blog Search Engine Journal, he also explains the goal of a conference with a “blogging feel” and gives tips for influencing a community through a blog. Many thanks to Loren and BlueGlass for an incredible time and learning opportunity in Marina del Rey!
Tune into this episode of SEM Synergy on WebmasterRadio.fm at 3 Eastern/12 Pacific, Wednesday, July 21.