Principles of Influence

September 21, 2016

The author of one of the most influential books on persuasion, “Influence: The Psychology of Persuasion,” is at it again with, “Pre-Suasion: A Revolutionary Way to Influence and Persuade.” In his latest book, Dr. Robert Cialdini shares another valuable principle of marketing: unity. As the seventh principle, unity adds to and completes the original six: reciprocity, commitment, social proof, authority, liking and scarcity. Duane Forrester, Paula Allen, Kristi Kellogg, and John Alexander discuss Dr. Cialdini’s seven principles of marketing and how they’re still necessary in digital marketing today. The team also covers the most recent industry news, including Twitter’s update to the character count, warnings related to widgets, LinkedIn conversion tracking, and more.