After a week in Vegas for PubCon, Susan Esparza and Scott Polk recall the highlights and takeaways of the conference. A number of sessions were liveblogged on a variety of industry blogs and Susan shared her post-show analysis in the SEO Newsletter.
Then Virginia talks to Sage Lewis, Web marketing blogger and founder of Internet marketing company SageRock.com. Sage will be speaking at the upcoming SES Chicago as a panelist in the session Maps: They’re Not Just For Driving Anymore. Virginia and Sage talk about maps, social media and the fate of Yahoo.
Wrapping up the show, Scott, Susan and Virginia explain best practices for getting a maps local listing. The major engines (Google, Yahoo, Live Search) all have local listings centers that provide a useful starting point. Including a physical address on your site is a good indicator to local search engines. You should also manually submit your business’s information to the local listings centers.