With Bruce presenting SEOToolSet Training this week, Susan, Virginia and Bradley host a show focused on speed on the Web. From Google’s recent push for site speed to the speed and dexterity required of communicating on the real-time, social Web, speed is becoming an increasingly important factor for Internet marketers and businesses online. Read Internet marketer Eric Enge post Will Google make page speed a ranking factor? for an overview of the many areas where Google has been promoting the need for speed, including the tools the search engine has provided to webmasters to help make Web sites faster.
Tamar Weinberg, a writer and consultant specializing in social media marketing, then talks to Virginia about her book The New Community Rules: Marketing on the Social Web. Tamar’s lauded book guides readers to develop a social media marketing strategy and then details the specific tools and platforms. She explains that the etiquette of social media marketing is just like social etiquette offline, and she also talks about the role of content and customer service within social media marketing. Her final recommendation is that businesses enter the social media space as soon as possible, though the effort can be gradual and cautious if bureaucracy and red tape stand in the way.
Susan and Bradley join Virginia in exploring the contents of The New Community Rules, focusing in on the appendix The Ultimate Social Media Etiquette Handbook. Originally published by Tamar on her blog, Techipedia.com, the popular post was included in her book because it accurately and succinctly stands as a social media marketer’s rule book for marketing through social media platforms. Community rules for Facebook, Twitter, LinkedIn, social news sites, FriendFeed, YouTube, StumbleUpon, blogs and blog comments are all included in this definitive guide.